The video gaming industry has been well established now for well over 30 years. In all it’s history, there has never been this type of seismic shift in the industry as has been observed in the recent past. Whole new niches within the marketplace have opened up wide, and as a result more individuals are enjoying video games. Moreover, the types of game selling well have changed dramatically, and even their approach to distribution has shifted. Make no mistake, an awful lot of this change has regarding a computer device we call the iPhone.
The iPhone first caused a stir in 2007, when it was initially released. Many individuals don’t recall, however the iPhone didn’t launch with the capability to install 3rd party software. There clearly was no App Store, and no games. Apple saw the primary appeal of the new device as a way to surf the net whilst overseas, indeed their marketing revolved round the’desktop’web surfing experience that the iPhone could offer.
It had been over per year until Apple launched the iPhone App Store, a location where anybody could sell their software to any one of many an incredible number of iPhone owners worldwide. It had been introduced combined with the iPhone 3G, and marked an important shift in the manner software was distributed to mobile devices. No time before had anyone attempted to centralise the procedure, providing a one-stop-shop where anybody could extend the functionality of the phone. Digital distribution in video gaming was pretty much unusual, but the energy of this model soon became clear when combined with a computer device having an always-on data connection. What business wouldn’t want to be accessible for sales 24-7, whilst being carried around inside their customer’s pockets everywhere they went!
On it’s launch the App Store contained just 500 applications, and nobody saw the gaming potential of Apple’s iPhone one bit. Fast forward to the finish of 2008, and by this time around games were the main use for smart phones beyond actually deploying it as a telephone, email, and texts. LOL Mobile sell account Mobile games had suddenly got greater than any business application – the intended audience of smartphone devices!
Affirmed, the iPhone rags to riches stories that we are so used to hearing nowadays, were just starting to break.
The first person to produce a living from the App Store was a man called Steve Demeter. His initial investment in developing his first game, Trism, was just $5000. After his game released, he quickly made a fraction of a million dollars in profit in only 2 months!
Ethan Nicholas was fighting mortgage payments and medical bills when he read about Steve Demeter’s success. He decided that even a tiny slice of such success could help him turn things around, and worked flat-out for 6 weeks to develop his game, iShoot. Amateurish though this title may appear by today’s standards, he eventually sold over 2 million copies of this game at $2.99 a game title!
Now, the success of the best-selling iPhone game of all time shows that such success stories are continuing. In 2009 a struggling Finnish games company in short supply of funds was in the throes of a make-or-break business plan, when one of their designers developed the idea for a few bird-like characters that they eventually built a game title around. That game become Angry Birds, a sales phenomenon that has been downloaded over 40 million times! Angry Birds accounts for 200 million minutes of play worldwide, each day!
Recently the 10 billionth app was downloaded from Apple’s App Store, and guess what- it was a game title! Her download of Paper Glider netted Gail Davis of the UK a $10,000 iTunes Gift card as a prize. Not bad considering it was a totally free game!
Growth in mobile gaming doesn’t look set to stagnate any time soon. Google are shaping up to be a thorn in Apple’s side, making use of their Android platform, and Microsoft have now entered to advertise making use of their Windows 7 Phone. Something is for certain, it’s a good time to be a mobile gamer.