In the digital world, social media marketing has become a critical element of a successful marketing strategy. Social media marketing platforms like Facebook, Instagram, Twitter, etc. offer lots of opportunities for brands to showcase their products. These platforms are free to utilize and you can directly connect to a larger audience at once. That you don’t have to invest a lot of money in building an advertising strategy that includes social media marketing videos. Regardless of whether you’ve a tiny or perhaps a large business, it’s time that you take social media marketing marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last few three years. Moreover, Facebook live videos receive 10 times more comments a regular video. Every one of these statistics reveal that video content is in demand on social media marketing networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has discovered that significantly more than 60 percent of brands are using social media marketing videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the energy of social media marketing video to expand their customer base.
Instagram is really a very powerful social media marketing platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. ganhar visualizações instagram As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram happens to be growing at an interest rate of 5 percent per quarter, the greatest among social media marketing platforms. So, Instagram should really be your first choice in showcasing your brand’s product and services. In this informative article, we shall get you through some ways to utilize Instagram videos for engaging more audience.
Create short, valuable videos that represent your brand. You can showcase your product in a creative way through these videos. The commercial may be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video in your timeline. With such short videos, it is simple to seize the interest of the mark audience. Also, short videos are best to fairly share crisp information regarding your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Showcase your product’s specifications or perhaps a’product in action’video to show its capability. Focus only on important features to help keep the viewers engaged. Keep the video more informative and less descriptive. Focus on detail is the important thing to creating a cool and sexy video. You can put the item video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts lots of attention.
Do it yourself videos
A fruitful way to utilize Instagram videos is to create instructional content.’Do it yourself’or’just how to’videos share your products working. This can help the users to understand the product’s usage. You may also create troubleshooting videos related to any problem that your customer might face. To the stage videos are liked by the market because they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship along with your existing customers.
Behind the scenes video
Customers are becoming picky in choosing a product, hence it is essential to set up a connection with them. You can produce behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You have to be creative and smart in capturing the best moments for the Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through stories, you can share images or videos along with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories because they see one active. You need to use stories to promote your company as follows:
Sharing short-time deals is an excellent way to attract people to your products and services. You can setup the offer so that it can only just be redeemed throughout the story’s lifespan. Once people get to know about such deals, they will come for more.
Let an influencer take control your Instagram handle to fairly share a sneak peek of the products and discount offers. A common face is sure to attract more audience.
Go on Instagram
The most effective feature on Instagram is as possible stream live video on it. After you go survive Instagram, you’re at the forefront of one’s follower’s feed. Hence, you can find high chances of one’s followers engaging along with your live stream. They get to see your stream even should they aren’t physically the main event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage along with your online audience. If your event is pre-planned, then you can promote it through emails and other social media marketing platforms.
Generate the makers
Provide a personal touch to your stories by introducing your employees who’ve created your products and services. You can get the team members to fairly share their journey in product development. Also, you can let your employees handle your brand’s Instagram take into account a day. They will then share information regarding their work life and the work that switches into making the product. The employees can even conduct a Q&A treatment for the audience to educate them about the product. Such video sessions create a mental relate solely to the market and more views to your Instagram account.