As I’ve shared with you in the past, you can find many video sharing platforms available to us these days. And yet, YouTube still remains the main site since it has the largest community.
YouTube also offers several free and user friendly tools which you can access right in your YouTube channel. This makes it easy for you really to promote your organization and boost your visibility online.
Listed here is a quick overview of 5 tools that ought to play a key part in your YouTube marketing strategy:
#1: Video Analytics
YouTube lets you look at video analytics for the videos on their site and even to download more complex reports which can be imported into Excel YouTube Vanced. You are able to view data for certain date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to find out your viewers’ages, gender, location and to find out how popular each of one’s videos are with this information. And do you know what? It’s free!
Simply go through the little graph button next to the number of video views on all of your YouTube videos.
Tags – I love to think of them as keywords – are an essential part of optimizing your video for search engines. Pay close focus on the tags you use for every video and make sure your tags are relevant to your content.
A great way to produce effective tags would be to take up a search within YouTube for the topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you realize already are being searched within YouTube, so they are great to use as tags as well.
Take it a step further and select a few videos which are high in the rankings for the tags you wish to use and see what additional tags they are using. If these keywords are appropriate for the topic also, utilize them!
Using keywords in your title can also be VERY essential for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to fairly share videos via embedding, tweeting, sharing on Facebook, or simply e-mailing the video link. Gmail users may even play YouTube videos right inside their e-mail. The Google Plus link lets you watch videos with friends by using the hangout feature as well.
Although all these feature are immediately next to your video, you STILL have to encourage viewers to accomplish the sharing. They’re distracted and likely won’t think of carrying it out themselves.
#4: Upload a Transcript of one’s Video to YouTube
That is where you are going to be so happy you wrote a script!
As you know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I actually do however realize that that technology will be developed even while we speak.
Meanwhile, this is a nifty trick you should use to boost your visibility.
You are able to upload a transcript along together with your YouTube video. Google and YouTube will index everything within your transcript so ensure it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of many top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature helps you attract customers, viewers and subscribers to your organization, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a good solution to catch the attention of potential customers who might be interested in your service or product. You will be most reliable when you use attention-grabbing titles in your videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social media marketing campaign; however in addition, it is useful with Facebook and Twitter. With the numerous great tools offered, in the event that you aren’t using YouTube within your marketing, you’re missing out on an incredible solution to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness to allow them to say “Yes – my internet marketing makes me money AND I feel great about it!”