Pretty much this past year, a peer of mine discussed how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept has existed for a while now, but had recently started initially to fade away. A couple of years ago, Canadian cellular companies offered many bells and whistles to attract customers to their side of the pond. This however has begun to fade away. From the a time when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, as well as unlimited incoming calling. Best of all, you have access to these features in just about any plan without having to pay extra. Since days past, Rogers had bought out Fido and a lot of those wonderful gimmicks started initially to fade away.
Until recently, the cellular phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have now been setting and matching their prices to make the most of customers. They’ve even tried to full cover up the Wireless Number Portability act for probably the most part, an act law which allows cellular customers to take their cell telephone number with them should they choose to proceed to another service. Moreover, they have customers locked in to an agreement – a factor that explains why Canada’s cellular phone market is competitively inactive for probably the most part.
Now, you will find new players to alter the game. They will be playing a brand new game, however – the overall game of unlimited. In December 2006, WIND Mobile, a completely new cellular set up, launched in Toronto. WIND Mobile is just a subsidiary of Globalive Communications. Their aim was to develop plans that were built around customers’needs. Telus webmail outage They provide a wide range of plans and don’t charge for extras, unlike other cellular companies. They even provide a few unlimited plans, a notion that’s considered a no-no between the big-three. Their ad campaigns feature around the customer, hence portraying them as a consumer’s advocate. Their website is made more as a discussion piece and less such as for instance a corporate eye-sore. In the four months since their launch, they have already attracted over 35,000 subscribers.
Another up-and-coming player to watch out for is Public Mobile. Their launch date is defined for the month of May, yet they have already opened up an overall total of 25 stores in their operating cities, Toronto and Montreal. They intend to launch with just one cellular phone plan – one they believe will attract a complete slew of customers. The proposal is easy – unlimited talk and text for the price of $40 a month. Although this can attract many phone yakkers and texters, I still think they are missing an enormous market. They are missing the normalites – the category of individuals who don’t spend most of these waking hours on the phone. These people spend a maximum of $25 – $35 a month on a cell phone plan. However, Public Mobile might attract those cellular phone users who end up spending over $60 as a result of overuse.
Both WIND Mobile and Public Mobile will attract lots of attention over another few months. WIND Mobile, however, is going to be getting far more fans due to their early transfer to the unlimited market as well as their modern selection of mobile devices. Currently, I will make the prediction that Rogers, TELUS, and Bell, is going to be reducing their price or offering more gimmicks to retain their existing customers. As for the future, I am also predicting that both, WIND Mobile and Public Mobile is going to be raising their prices to match the big-three, but only after they have attracted an adequate amount of customers. Yes, this does signify they may just be as arrogant because the big-three in the near future. For now however, if you’re paying an excessive amount of for the cellular phone bill, try something new for a change. Opt for the underdog and show your overall cellular phone company who wears the pants in your mobile relationship