Many business owners will here hear the phrase’internet search engine optimisation'(or SEO) from friends in the commercial community or even competitors and may contemplate it as a route to increasing sales, but what is SEO? Alternatively, a small business owner might have tried’SEO services’before and found it either didn’t work as well as expected or was working, but no further as effective – this information explains what SEO is, and why’new’SEO is working a lot better than ever.
I have already been in internet search engine optimisation and ranking website market, before it absolutely was even called SEO. Here are the changes in SEO because the start of the brand new millennium and what you need to be trying to find in the SEO services that the SEO Agency offers or provides รับทำ seo.
We take a peek back at SEO through the years and explain what SEO is today and how far better utilise it for the website.
SEO in 2000
Back in the beginning of the Millennium the’big’search engines that most people were using were Lycos and Excite. Needless to say, in those days a tiny percentage of the UK population had access to the net and those that did had a slow’dial-up’system.
Websites were a couple of pages with basic information allowing them to load quickly (within 20 seconds). SEO practices in those days were to’hide’as numerous keywords on a page as you can, so the web site was found for anyone searches without making the page turn to spammy for visitors.
In 2002 Google launched something called’AdWords’and it absolutely was predicted to be the death of SEO, as people could pay for prominence, on the now the amount 1 website for starting internet searches.
In 2003, Yahoo purchased Inktomi, AltaVista and FAST, that was basically the conclusion of all of the’smaller’search engines. Google started to stamp down on’spam’practices and websites. At the same time frame Google realised that’AdWords’weren’t likely to kill off SEO and that in fact the’natural listings’encouraged visitors back with their internet search engine platform. Google started to recognise’professional SEO’experts and promoted good SEO rather than spamming SEO.
2004 saw the initial website’banned’on the internet as Google took action against websites that were spamming them. In addition they took legal action contrary to the “SEO Company” responsible.
To rank a website in 2006 you merely needed links back again to your website and so buying links / link exchange was all of the rage and most websites had a web page where they would list companies and links with their website (I am still amazed just how many websites continue this practice).
Between 2004 and 2008 Google, now was the sole “player” in the internet search engine world, started taking action against poor linking practices and companies and started tightening through to spam and buying links. The’Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.
SEO in 2010
Between 2010 and 2015 we started to see the search engines take notice of’Social Media’sites and soon the outcomes were filled with Twitter’tweets’in the results. (I can still see the facial skin of certainly one of my customers when searching Google for his business, and the entire first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how precisely terrible the company was!)
Videos and images were also brought in to the search results with the Google’Caffeine’update.
Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you’d visited before. This caused a’bit of a stir’in the SEO world as customers claimed their websites were “top of Google” for any search they did related with their industry, just because they had visited their very own website many times before, so Google needless to say fed them back the web site for all relevant searches. This can still be a little a concern and soon you suggest to them the brand new’Google Incognito search ‘.
The focus on ranking websites was on being found for BIG keywords. A’Plumber’in Bristol would wish to rank for that search, and so that was the focus.
Google’Panda’and’Penguin’updates figuratively killed off’link exchanges’with huge penalties for websites who had irrelevant links pointing towards them. At the same time frame Google introduced “no follow links” allowing websites to offer relevant links to other websites and information without penalising either party. It had been the start of “safe linking “.Quality and relevant content was now the key to ranking in the search engines.
A written report by the’Office For National Statistics’in 2014 stated:
- 38 million adults (76%) in Great Britain accessed the Internet each and every day, 21 million significantly more than in 2006, when directly comparable records began.
- Access to the Internet using a cellular phone significantly more than doubled between 2010 and 2014, from 24% to 58%.
- 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were typically the most popular online purchase in 2014.
- Of adults in Great Britain, 67% are conscious of Internet storage space services, however the take up of those services to store data is significantly lower at 35%.
- In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
- Fixed broadband Online connections were utilized by 91% of households.
The UK was now (almost) internet savvy and usage of mobile phones to go to websites was huge.
SEO 2015 and Onwards
The largest change to the search engines in 2015 was the’penalisation’of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for an individual to see and understand. In ensuring that users got the most effective experience Google started ranking mobile friendly or responsive websites (where the web site automatically changes its size and format to fit the screen) higher in the rankings.
The UK population were using their mobile phones for local searches, and local companies could at last gain a benefit on the large corporates or’national’companies on the internet.
The introduction of’semantic search ‘, where Google brings back websites in the outcomes not on the basis of the keywords, but the information on a page, again changed the way in which SEO agencies looked at focusing on websites. Ranking for the’Big’keywords, such as’Plumber Bristol’became less important, as internet users became more savvy using their searches.’Long tail keywords ‘, and up to possible, started to cultivate website visitors and moreover, conversions.
What’s The SEO Process Today?
It’s probably correct to state that the processes or practices connected with internet search engine optimisation have now out grown the definition of’SEO’
In years gone by working the information and structure of a website was enough. Now, there is so much more to do never to only rank a website in search engines, but to have customer engagement. An improved description of the service could be’digital marketing ‘.
Old practices, as previously mentioned earlier, meant’big’keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the company and in those days it absolutely was all about’rankings ‘.
Old way of doing SEO
Today you can find a number of factors to consider when it comes to SEO.’Semantic search’is the key driver and conversion the key goal, not rankings.